Conversion Prophet or Harbinger of Doom?

Conversion Prophet is a tool that is a variation of the PPC tracking software that you can get like Xtreme Conversions. However, it has one extra feature that makes it in my opinion invaluable.

The software is multi -faceted. It allows you to set up a ‘normal campaign’ which it will give you tracking codes. You paste this into your own pages and it will tell you how many unique visitors come to your site and how long they stay for.

This is good information but of course you can set up Google Analytics for your site which gives you the same information for free.

However, the software comes into it’s own with the next feature which allows you to Split test your sites to several degrees.

The normal split test allows you to create two versions of a site and the software will give you a URL which you enter into, for instance, your article, your PPC ad or the like.

However each visor that goes to the link will be sent first to site A and then to site B. This means that you will not need to set up separate Split testing software to do this.

Also very useful is the keywords feature. You can enter the keywords that you are aiming at your site and the software will track which of those keywords brings you traffic. It generates the code to paste directly into your AdWords account should you wish this.

You can also download Clickbank data (like in Xtreme Conversions) into the program and set up tracking codes to see which keyword brings you a sale.

This information is invaluable. You will see after a while which of your landing pages converts better and which keywords are profitable and which are not. If you also use the option ion Google Adwords to set up alternative ads, you can split test not only which ads are clicked on the most but which landing pages convert best with what keywords.

This is invaluable as it allows you to essentially drop the underperforming ads, pages and keywords and therefore not to loose money with underperforming clicks.

You then split test further until you have maximized your click throughs and sales.

The other option in the software is perhaps most useful for those who are selling their own products with their own sales pages. The software allows you to run multiples different parts of your sales pages as well.

Let us say that you have split test pages A and B as above and A performs better. You can then set the sales page, through code given to you by Conversion Prophet, to alternate headlines, colors, text colors, even paragraphs of text.

If your site gets good volumes of traffic after a few days, the statistics will show you which of the elements are the most successful in terms of visitor actions, such as clicking, staying on the site and, if you link the information to ClickBank, ultimately to sales if you have set up your tracking codes.

Tracking your PPC campaigns is essential to prevent unnecessary losses of money and this software is the best I have seen at doing this. The ability to track multiple versions of a different sales page is a fantastic feature that will help you rapidly tighten up your sales pages at launch time.

I therefore say this is a good buy and don’t regret it myself.

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